TheMico University College Library

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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001
Availability: Items available for reference: The Mico University College: Not for loan (2)Call number: REF 659.1 BEL, ...
2.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson/South-Western, c2007
Availability: Items available for loan: The Mico University College (2)Call number: 659.1 SHI, ...
3.
Promotion : analysis, creativity, and strategy / William P. Dommermuth.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Kent Pub. Co., c1984
Availability: Items available for loan: The Mico University College (1)Call number: 658.8/2 DOM.
4.
The white paper marketing handbook : how to generate more leads and sales with white papers, special reports, booklets, and CDs / Robert W. Bly.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson, c2006
Online resources:
Availability: Items available for loan: The Mico University College (1)Call number: 658.82 BLY.
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