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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.

Contributor(s): Material type: TextTextPublication details: Mason, OH : Thomson/South-Western, c2007.Edition: 7th edDescription: xxii, 629 p. : ill. ; 29 cmISBN:
  • 0324408072
Subject(s): DDC classification:
  • 659.1 SHI 22
LOC classification:
  • HF5415.123 .S54 2007
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book The Mico University College General Stacks Non-fiction 659.1 SHI (Browse shelf(Opens below)) Available 59721
Book Book The Mico University College General Stacks 659.1 SHI (Browse shelf(Opens below)) Available 59722

Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.

Includes bibliographical references and indexes.

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