Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.
Material type: TextPublication details: Mason, OH : Thomson/South-Western, c2007.Edition: 7th edDescription: xxii, 629 p. : ill. ; 29 cmISBN:- 0324408072
- 659.1 SHI 22
- HF5415.123 .S54 2007
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | The Mico University College General Stacks | Non-fiction | 659.1 SHI (Browse shelf(Opens below)) | Available | 59721 | ||
Book | The Mico University College General Stacks | 659.1 SHI (Browse shelf(Opens below)) | Available | 59722 |
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.
Includes bibliographical references and indexes.
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