Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota.
Material type: TextEdition: Tenth editionDescription: xxx, 639 pages : illustrations (chiefly color) ; 29 cmISBN:- 9780133506884
- Advertising and IMC
- Advertising & integrated marketing communication
- 659.1/MOR 23
- HF5823 .W455 2015
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | The Mico University College General Stacks | Non-fiction | 659.1/MOR (Browse shelf(Opens below)) | Available | 72482 | ||
Book | The Mico University College General Stacks | Non-fiction | 659.1/MOR (Browse shelf(Opens below)) | Available | 72483 | ||
Book | The Mico University College General Stacks | Non-fiction | 659.1/MOR (Browse shelf(Opens below)) | Available | 72484 |
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Includes bibliographical references (pages 609-619) and index.
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