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Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota.

By: Contributor(s): Material type: TextTextEdition: Tenth editionDescription: xxx, 639 pages : illustrations (chiefly color) ; 29 cmISBN:
  • 9780133506884
Other title:
  • Advertising and IMC
  • Advertising & integrated marketing communication
Subject(s): DDC classification:
  • 659.1/MOR 23
LOC classification:
  • HF5823 .W455 2015
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book The Mico University College General Stacks Non-fiction 659.1/MOR (Browse shelf(Opens below)) Available 72482
Book Book The Mico University College General Stacks Non-fiction 659.1/MOR (Browse shelf(Opens below)) Available 72483
Book Book The Mico University College General Stacks Non-fiction 659.1/MOR (Browse shelf(Opens below)) Available 72484

Includes bibliographical references (pages 609-619) and index.

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