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Advertising & IMC :

Advertising & IMC : principles & practice / Advertising and IMC Advertising & integrated marketing communication Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota. - Tenth edition. - xxx, 639 pages : illustrations (chiefly color) ; 29 cm

Includes bibliographical references (pages 609-619) and index.

ISBN: 9780133506884

LCCN: 2013023260

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .W455 2015

Dewey Class. No.: 659.1/MOR

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