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Marketing management / Philip Kotler, Kevin Lane Keller.

Contributor(s): Material type: TextTextPublication details: Harlow ; Boston MA : Pearson Education, 2012.Edition: 14th ed. Global edDescription: 679, A13, E71, G9,C3, I31 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9780273753360 (pbk. global edition)
  • 0273753363 (pbk. global edition)
Subject(s): DDC classification:
  • 658.8 KEL 22
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Reading Room Only Reading Room Only The Mico University College Reserve Book Collection Non-fiction 658.8 KEL (Browse shelf(Opens below)) Available 70851
Reserve Book Collection The Mico University College Reserve Book Collection Reserve Book Collection 658.8 KEL (Browse shelf(Opens below)) 1 Available 65669
Reserve Book Collection The Mico University College Reserve Book Collection Non-fiction 658.8 KEL (Browse shelf(Opens below)) 2 Available 65668
Reserve Book Collection The Mico University College Reserve Book Collection Reserve Book Collection 658.8 KEL (Browse shelf(Opens below)) 4 Available 71267

Previous ed.: 2009.

Cover title: Kotler Keller marketing management. 14e.

Includes student access code card.

Includes bibliographical references (p. E1-E71) and index.

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