Marketing management / Philip Kotler, Kevin Lane Keller.
Material type: TextPublication details: Harlow ; Boston MA : Pearson Education, 2012.Edition: 14th ed. Global edDescription: 679, A13, E71, G9,C3, I31 p. : ill. (chiefly col.) ; 28 cmISBN:- 9780273753360 (pbk. global edition)
- 0273753363 (pbk. global edition)
- 658.8 KEL 22
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Reading Room Only | The Mico University College Reserve Book Collection | Non-fiction | 658.8 KEL (Browse shelf(Opens below)) | Available | 70851 | |||
Reserve Book Collection | The Mico University College Reserve Book Collection | Reserve Book Collection | 658.8 KEL (Browse shelf(Opens below)) | 1 | Available | 65669 | ||
Reserve Book Collection | The Mico University College Reserve Book Collection | Non-fiction | 658.8 KEL (Browse shelf(Opens below)) | 2 | Available | 65668 | ||
Reserve Book Collection | The Mico University College Reserve Book Collection | Reserve Book Collection | 658.8 KEL (Browse shelf(Opens below)) | 4 | Available | 71267 |
Previous ed.: 2009.
Cover title: Kotler Keller marketing management. 14e.
Includes student access code card.
Includes bibliographical references (p. E1-E71) and index.
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