Essentials of Marketing (Record no. 53)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00703nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt1 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130711090357.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110401t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-293589-8 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | The Mico University College |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 118 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of Marketing |
| Remainder of title | A Global Managerial Approah |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | McGraw-Hill , Irwin |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi , 638 pages |
| Other physical details | illustrated |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Bibliographical References and Index |
| 562 ## - COPY AND VERSION IDENTIFICATION NOTE | |
| Number of copies | 2 |
| 563 ## - BINDING INFORMATION | |
| Binding note | Pbk |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 119 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jermone E. McCarthy |
| 9 (RLIN) | 120 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Total Renewals | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | The Mico University College | The Mico University College | General Stacks | 22/07/2010 | 1 | 658.8 PER | 61461 | 29/10/2016 | 15/10/2015 | 1 | 01/04/2011 | Book | ||||||
| Dewey Decimal Classification | Reference | The Mico University College | The Mico University College | Reference | 22/07/2010 | 658.8 PER | 61462 | 01/04/2011 | 2 | 01/04/2011 | Book | ||||||||
| Dewey Decimal Classification | The Mico University College | The Mico University College | General Stacks | 31/01/2013 | 5 | 658.8 PER | 64035 | 23/09/2015 | 23/09/2015 | 31/01/2013 | Book | 4 | 07/10/2015 | ||||||
| Dewey Decimal Classification | The Mico University College | The Mico University College | General Stacks | 31/01/2013 | 3 | 658.8 PER | 64036 | 13/10/2016 | 28/09/2016 | 31/01/2013 | Book | 1 | |||||||
| Dewey Decimal Classification | The Mico University College | The Mico University College | General Stacks | 31/01/2013 | 658.8 PER | 64037 | 13/07/2015 | 31/01/2013 | Book | ||||||||||
| Dewey Decimal Classification | The Mico University College | The Mico University College | General Stacks | 31/01/2013 | 3 | 658.8 PER | 64038 | 16/12/2015 | 10/12/2015 | 31/01/2013 | Book | ||||||||
| Dewey Decimal Classification | The Mico University College | The Mico University College | General Stacks | 31/01/2013 | 6 | 658.8 PER | 64039 | 03/03/2016 | 24/02/2016 | 31/01/2013 | Book | ||||||||
| Dewey Decimal Classification | The Mico University College | The Mico University College | General Stacks | 21/02/2013 | 2 | 658.8 PER | 64209 | 18/11/2015 | 15/10/2015 | 21/02/2013 | Book |