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Essentials of Marketing

Essentials of Marketing A Global Managerial Approah - 10th ed. - Boston McGraw-Hill , Irwin 2006 - xi , 638 pages illustrated

Includes Bibliographical References and Index

Pbk

ISBN: 0-07-293589-8

Subjects--Personal Names:
MARKETING

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 PER

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