TheMico University College Library

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Marketing : (Record no. 21331)

MARC details
000 -LEADER
fixed length control field 01126cam a2200325 a 4500
001 - CONTROL NUMBER
control field 17414088
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170302090152.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120803s2013 nyuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012030984
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780078028922 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0078028922 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency The Mico University College
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K452 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KER
Edition number 23
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title the core /
Statement of responsibility, etc Roger A. Kerin, Steven W. Hartley, William Rudelius.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, NY :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xlvii, 507 p. :
Other physical details col. ill., col. maps ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Map on lining papers.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 455-478) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven William.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type Public note Total Checkouts Date checked out
    Dewey Decimal Classification   Not For Loan Non-fiction The Mico University College The Mico University College Reference 02/03/2017 REF658.8 KER 73384 02/03/2017 02/03/2017 Book Graduate Room    
    Dewey Decimal Classification   Not For Loan Non-fiction The Mico University College The Mico University College Reference 02/03/2017 REF658.8 KER 73385 02/03/2017 02/03/2017 Book Graduate Room    
    Dewey Decimal Classification   Not For Loan Non-fiction The Mico University College The Mico University College Reference 02/03/2017 REF658.8 KER 73386 02/03/2017 02/03/2017 Book Graduate Room    
    Dewey Decimal Classification   Not For Loan Non-fiction The Mico University College The Mico University College Reference 02/03/2017 REF658.8 KER 73387 02/03/2017 02/03/2017 Book      
    Dewey Decimal Classification   Not For Loan Non-fiction The Mico University College The Mico University College Reference 02/03/2017 REF658.8 KER 73389 02/03/2017 02/03/2017 Book      
    Dewey Decimal Classification     Non-fiction The Mico University College The Mico University College Reserve Book Collection 02/03/2017 658.8 KER 73388 02/03/2017 02/03/2017 Book      
    Dewey Decimal Classification     Non-fiction The Mico University College The Mico University College General Stacks 02/03/2017 658.8 KER 73390 11/12/2017 02/03/2017 Book   1 29/11/2017
    Dewey Decimal Classification     Non-fiction The Mico University College The Mico University College General Stacks 02/03/2017 658.8 KER 73258 02/03/2017 02/03/2017 Book      
    Dewey Decimal Classification     Non-fiction The Mico University College The Mico University College General Stacks 02/03/2017 658.8 KER 73256 02/03/2017 02/03/2017 Book      
    Dewey Decimal Classification     Non-fiction The Mico University College The Mico University College General Stacks 02/03/2017 658.8 KER 73253 02/03/2017 02/03/2017 Book      
    Dewey Decimal Classification     Non-fiction The Mico University College The Mico University College General Stacks 02/03/2017 658.8 KER 73257 02/03/2017 02/03/2017 Book      
    Dewey Decimal Classification     Non-fiction The Mico University College The Mico University College General Stacks 02/03/2017 658.8 KER 73246 02/03/2017 02/03/2017 Book      
    Dewey Decimal Classification     Non-fiction The Mico University College The Mico University College General Stacks 02/03/2017 658.8 KER 73247 02/03/2017 02/03/2017 Book      
    Dewey Decimal Classification     Non-fiction The Mico University College The Mico University College General Stacks 02/03/2017 658.8 KER 73254 08/05/2018 02/03/2017 Book   1 01/05/2018
    Dewey Decimal Classification     Non-fiction The Mico University College The Mico University College General Stacks 02/03/2017 658.8 KER 73249 02/03/2017 02/03/2017 Book      
    Dewey Decimal Classification     Non-fiction The Mico University College The Mico University College General Stacks 02/03/2017 658.8 KER 73248 02/03/2017 02/03/2017 Book      
    Dewey Decimal Classification     Non-fiction The Mico University College The Mico University College General Stacks 02/03/2017 658.8 KER 73252 02/03/2017 02/03/2017 Book      
    Dewey Decimal Classification     Non-fiction The Mico University College The Mico University College General Stacks 02/03/2017 658.8 KER 73251 02/03/2017 02/03/2017 Book      
    Dewey Decimal Classification     Non-fiction The Mico University College The Mico University College General Stacks 02/03/2017 658.8 KER 73250 02/03/2017 02/03/2017 Book      
    Dewey Decimal Classification     Non-fiction The Mico University College The Mico University College General Stacks 02/03/2017 658.8 KER 73255 02/03/2017 02/03/2017 Book      
    Dewey Decimal Classification     Non-fiction The Mico University College The Mico University College Reserve Book Collection 31/03/2017 658.8 KER 73245 31/03/2017 31/03/2017 Book