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Marketing :

Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 5th ed. - New York, NY : McGraw-Hill/Irwin, c2013. - xlvii, 507 p. : col. ill., col. maps ; 28 cm.

Map on lining papers.

Includes bibliographical references (p. 455-478) and index.

ISBN: 9780078028922 (alk. paper) 0078028922 (alk. paper)

LCCN: 2012030984

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K452 2013

Dewey Class. No.: 658.8 KER

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