| 000 | 01126cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 17414088 | ||
| 003 | OSt | ||
| 005 | 20170302090152.0 | ||
| 008 | 120803s2013 nyuab b 001 0 eng | ||
| 010 | _a 2012030984 | ||
| 020 | _a9780078028922 (alk. paper) | ||
| 020 | _a0078028922 (alk. paper) | ||
| 040 |
_aDLC _cThe Mico University College _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.K452 2013 |
| 082 | 0 | 0 |
_a658.8 KER _223 |
| 245 | 1 | 0 |
_aMarketing : _bthe core / _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2013. |
||
| 300 |
_axlvii, 507 p. : _bcol. ill., col. maps ; _c28 cm. |
||
| 500 | _aMap on lining papers. | ||
| 504 | _aIncludes bibliographical references (p. 455-478) and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aHartley, Steven William. | |
| 700 | 1 | _aRudelius, William. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c21331 _d21067 |
||