000			01921cam a2200325 i 4500
001			17959810
003			OSt
005			20160315134606.0
008			131202s2015 maua b 001 0 eng
010			_a 2013047587
020			_a9780133767186 (pbk)
020			_a0133767183 (pbk)
040			_aDLC _beng _cThe Mico University College _erda
042			_apcc
050	0	0	_aHD62.7 _b.M3768 2015
082	0	0	_a658.02/2 MAR _223
100	1		_d1953-
245	1	0	_aEntrepreneurship & small business management / _cSteve Mariotti, Caroline Glackin.
246	3		_aEntrepreneurship and small business management
250			_aSecond edition.
300			_axxii, 697 pages : _billustrations ; _c28 cm
504			_aIncludes bibliographical references and index.
505	0		_aEntrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand.
650		0	_aSmall business _xManagement.
650		0	_aEntrepreneurship.
700	1		_aGlackin, Caroline.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c19965 _d19701