000			01698cam a22003854a 4500
001			5359096
003			OSt
005			20160128093549.0
008			050620s2005 ohu b 001 0 eng
010			_a 2005004871
020			_a0324222300
020			_a0324400721
035			_a(OCoLC)ocm57754083
035			_a(DLC) 2005004871
035			_a(NNC)5359096
040			_aDLC _cThe Mico University College _dYDX _dBAKER _dCBF _dOrLoB-B
042			_apcc
050	0	0	_aHF5415.1263 _b.B565 2005
082	0	0	_a658.804 BLO _222
100	1		_d1946-
245	1	0	_aBusiness-to-business market research / _cMartin P. Block, Tamara S. Block.
250			_a2nd ed.
260			_aMason, Ohio : _bTexere, _c2005.
300			_ax, 277 p. : _bill. ; _c24 cm. + 1 CD-ROM (4 3/4 in.).
504			_aIncludes bibliographical references and index.
505	0	0	_g1. _tThe business-to-business research landscape -- _g2. _tManaging business-to-business market research -- _g3. _tSecondary sources of information -- _g4. _tMarketing databases -- _g5. _tAnalytical tools -- _g6. _tDesigning survey research -- _g7. _tFielding survey research -- _g8. _tQualitative research methods -- _g9. _tFocus group interviews -- _g10. _tConjoint analysis -- _g11. _tMultidimensional scaling and preference mapping -- _g12. _tMarketing mix models and financial returns.
650		0	_aIndustrial marketing _xResearch.
650		0	_aIndustrial marketing _xManagement.
650		0	_aMarketing research.
700	1		_aBlock, Tamara Brezen.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip058/2005004871.html
900			_bTOC
942			_2ddc _cBK
948	1		_a20051012 _bc _chew2 _dMPS
999			_c19869 _d19605