000 | 02080cam a2200337 a 4500 | ||
---|---|---|---|
001 | 17089891 | ||
003 | OSt | ||
005 | 20150430152256.0 | ||
008 | 111219s2013 njua b 001 0 eng | ||
010 | _a 2011052028 | ||
020 | _a978013098214 | ||
020 | _a0133098214 | ||
040 |
_aDLC _cThe Mico University College _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF1008 _b.B685 2013 |
082 | 0 | 0 |
_a650 BOV _223 |
245 | 1 | 0 |
_aBusiness in action / _cCourtland L. Bovée, John V. Thill. |
250 | _a6th ed. | ||
260 |
_aBoston _bPearson, _cc2013. |
||
300 |
_a1 v. various pagings : _bill. (chiefly col.) ; _c28 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aSetting the stage : the business of business -- Developing a business mindset -- Understanding basic economics -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework : business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Labor relations -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product and pricing strategies -- Distribution and marketing logistics -- Customer communication -- Managing the money : accounting and financial resources -- Financial information and accounting concepts -- Financial management -- Financial markets and investment strategies -- The money supply and banking systems. | |
650 | 0 | _aBusiness. | |
650 | 0 | _aCommerce. | |
650 | 0 | _aIndustrial management. | |
700 | 1 | _aThill, John V. | |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2ddc _cRRO |
||
999 |
_c18737 _d18473 |