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Managing media organizations : effective leadership of the media / John M. Lavine, Daniel B. Wackman.

Contributor(s): Material type: TextTextSeries: Longman series in public communicationPublication details: New York : Longman, c1988.Description: x, 454 p. : ill. ; 24 cmISBN:
  • 0582286344 :
Subject(s): DDC classification:
  • 659 LAY 19
LOC classification:
  • P96.M34 L38 1988
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Includes index.

Bibliography: p. 393-436.

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