Introduction to electronic commerce / Efraim Turban ... [et al.].
Material type: TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2011.Edition: 3rd edDescription: xlii, 495 p. : ill. ; 26 cmISBN:- 9780136109235 (pbk.)
- 0136109233 (pbk.)
- 658.872 TUR 22
- HF5548.32 .T87 2011
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Reserve Book Collection | The Mico University College Reserve Book Collection | Reserve Book Collection | 658.872 TUR (Browse shelf(Opens below)) | Not For Loan | 67901 |
Prev. ed. published under author: Efraim Turban.
Includes bibliographical references and index.
Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
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