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Introduction to electronic commerce / Efraim Turban ... [et al.].

Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2011.Edition: 3rd edDescription: xlii, 495 p. : ill. ; 26 cmISBN:
  • 9780136109235 (pbk.)
  • 0136109233 (pbk.)
Subject(s): DDC classification:
  • 658.872 TUR 22
LOC classification:
  • HF5548.32 .T87 2011
Contents:
Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Reserve Book Collection The Mico University College Reserve Book Collection Reserve Book Collection 658.872 TUR (Browse shelf(Opens below)) Not For Loan 67901

Prev. ed. published under author: Efraim Turban.

Includes bibliographical references and index.

Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.

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