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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001
Availability: Items available for reference: The Mico University College: Not for loan (2)Call number: REF 659.1 BEL, ...
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2.
Fundamentals of logistics management / Douglas M. Lambert, James R. Stock, Lisa M. Ellram. by Series: The Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1998
Online resources:
Availability: Items available for reference: The Mico University College: Not For Loan (1)Call number: HD38.5 L36.
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