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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill 2001.Edition: 5th edDescription: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cmISBN:
  • 0072314451
Subject(s): DDC classification:
  • 659.1 BEL  21
LOC classification:
  • HF5823 .B387 2001
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Reference The Mico University College Reference Reference REF 659.1 BEL (Browse shelf(Opens below)) Not for loan 58109
Reference The Mico University College Reference Reference REF 659.1 BEL (Browse shelf(Opens below)) Not for loan 58110

Includes bibliographical references and index.

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