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Business-to-business market research / Martin P. Block, Tamara S. Block.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Texere, 2005.Edition: 2nd edDescription: x, 277 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0324222300
  • 0324400721
Subject(s): DDC classification:
  • 658.804 BLO 22
LOC classification:
  • HF5415.1263 .B565 2005
Online resources:
Contents:
1. The business-to-business research landscape -- 2. Managing business-to-business market research -- 3. Secondary sources of information -- 4. Marketing databases -- 5. Analytical tools -- 6. Designing survey research -- 7. Fielding survey research -- 8. Qualitative research methods -- 9. Focus group interviews -- 10. Conjoint analysis -- 11. Multidimensional scaling and preference mapping -- 12. Marketing mix models and financial returns.
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Includes bibliographical references and index.

1. The business-to-business research landscape -- 2. Managing business-to-business market research -- 3. Secondary sources of information -- 4. Marketing databases -- 5. Analytical tools -- 6. Designing survey research -- 7. Fielding survey research -- 8. Qualitative research methods -- 9. Focus group interviews -- 10. Conjoint analysis -- 11. Multidimensional scaling and preference mapping -- 12. Marketing mix models and financial returns.

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