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1.
Essentials of Marketing A Global Managerial Approah by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston McGraw-Hill , Irwin 2006
Availability: Items available for loan: The Mico University College (7)Call number: 658.8 PER, ... Not available: The Mico University College: Checked out (1).
2.
Marketing Across Cultures Jean-Claude Usunier, Julie Anne Lee by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Pearson Education 2009
Availability: Items available for reference: The Mico University College: Not For Loan (1)Call number: 658.84 USU.
3.
Marketing & selling the travel product / James F. Burke, Barry P. Resnick. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Albany, N.Y. : Delmar, c2000
Other title:
  • Marketing and selling the travel product
Availability: Items available for loan: The Mico University College (9)Call number: 301 KOT, ... Items available for reference: The Mico University College: Not For Loan (4)Call number: 301 KOT, ... The Mico University College: Not for loan (1)Call number: 301 KOT.
4.
Hospitality and travel marketing / Alastair M. Morrison. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Albany, NY : Delmar Thomson Learning, c2002
Availability: Items available for reference: The Mico University College: Not for loan (1)Call number: REF 647.94068 MOR.
5.
International marketing / Philip R. Cateora, John L. Graham. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass., ; London : McGraw-Hill, c2005
Availability: Items available for reference: The Mico University College: Not for loan (1)Call number: REF 658.84 CAT.
6.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001
Availability: Items available for reference: The Mico University College: Not for loan (2)Call number: REF 659.1 BEL, ...
7.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Online resources:
Availability: Items available for reference: The Mico University College: Not For Loan (1)Call number: 658.8/4 CAT.
8.
Marketing / Dhruv Grewal, Michael Levy. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for reference: The Mico University College: Not For Loan (1)Call number: REF 658 GRE.
9.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill/Irwin, c2011
Availability: Items available for reference: The Mico University College: Not For Loan (1)Call number: REF 658.84 CAT.
10.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. by
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2013
Availability: Items available for reference: The Mico University College: Not For Loan (1)Call number: REF 658.84 CAT.
11.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill/Irwin, c2013
Availability: Items available for loan: The Mico University College (16)Call number: 658.8 KER, ... Items available for reference: The Mico University College: Not For Loan (5)Call number: REF658.8 KER, ...
12.
Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota. by
Edition: Twelfth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: The Mico University College (7)Call number: 658.8 KER, ... Items available for reference: The Mico University College: Not For Loan (12)Call number: REF658.8 KER, ...
13.
Marketing / Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: The Mico University College (8)Call number: 658.8 GRE, ... Items available for reference: The Mico University College: Not For Loan (4)Call number: REF658.8 GRE, ...
14.
Marketing : Defined, Explained, Applied / Michael Levens.
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: The Mico University College: Not For Loan (1)Call number: 658.8 LEV.
15.
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2012
Availability: Items available for loan: The Mico University College (4)Call number: REF658.8 SOL, ...
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