TY - BOOK AU - AU - John Gamble, A.J. Strickland TI - Strategy: winning in the marketplace: core concepts, analytical tools, cases T2 - 10th SN - 0-07-284-770-0 U1 - 658.4012 THO PY - 2004/// CY - Boston PB - McGraw Hill KW - STRATEGIC PLANNING KW - INDUSTRIAL MANAGEMENT, CONGLOMERATE CORPORATIONS - MANAGEMENT, STRATEGIC PLANNING - CASE STUDIES N1 - Includes Photo Credits and Indexes; 10th ER -