TY  - BOOK
AU  - Perreault, William D.
TI  - Applications in Basic Marketing : Clippings from the popular business press
SN  - 9780072864717
U1  - 658.8 PER 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - MARKETING
ER  -