TY  - BOOK
AU  - 
AU  - Jermone E. McCarthy 
TI  - Essentials of Marketing: A Global Managerial Approah 
SN  - 0-07-293589-8
U1  - 658.8 PER 
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill , Irwin
KW  - MARKETING
N1  - Includes Bibliographical References and Index
ER  -