TY  - BOOK
AU  - 
TI  - Comtemporary Adverstisment 
SN  - 15-978-0-07-352991-2
U1  - 659.1 ARE 
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill
KW  - ADVERTISING 
N1  - Includes Appendix and  Index
ER  -