TY  - BOOK
TI  - Persuasion in the media age
SN  - 0072862912 (softcover : alk. paper)
AV  - P301.5.P47 B67 2005
U1  - 302.23/01 BOR 22
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill
KW  - Persuasion (Rhetoric)
KW  - Mass media
N1  - Includes bibliographical references (p. R-1 thru R-11) and index
ER  -