TY - BOOK TI - Building your eBay traffic the smart way: use froogle, datafeeds, cross-selling, advanced listing strategies,and more to boost your sales on the web's #1 auction site SN - 0814472699 AV - HF5478 .S473 2005 U1 - 658.87 SIN 22 PY - 2005/// CY - New York PB - American Management Association KW - eBay (Firm) KW - Internet auctions N1 - Includes bibliographical references and index; Introduction to new selling opportunities -- The new data feed marketplace -- Customer service -- Copy writing -- Writing headings -- Advanced photography techniques -- Data, the key to business success -- Ebay auctions and stores -- Creating froogle ads -- Creating Yahoo ads -- Creating ads for other marketplaces -- Auction management services -- Ecommerce software -- Developing a data feed strategy -- Developing a multi-URL website -- Getting found by the search engines -- Email marketing -- Marketing in communities -- Cross selling -- Advertising -- Publishing -- Web portals -- International selling -- Other online marketing techniques UR - http://www.loc.gov/catdir/toc/ecip052/2004024907.html ER -