TY  - BOOK
AU  - 
AU  - Mitchell,Nancy
AU  - Wells,William
TI  - Advertising & IMC: principles & practice 
SN  - 9780133506884
AV  - HF5823 .W455 2015
U1  - 659.1/MOR 23
KW  - Advertising
N1  - Includes bibliographical references (pages 609-619) and index
ER  -