1953- creator Glackin, Caroline. text bibliography mau 2015 Second edition. monographic eng

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xxii, 697 pages : illustrations ; 28 cm Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand. Steve Mariotti, Caroline Glackin. Includes bibliographical references and index. Small business Management Entrepreneurship HD62.7 .M3768 2015 658.02/2 MAR 9780133767186 (pbk) 0133767183 (pbk) 2013047587 DLC 131202 20160315134606.0 17959810 eng