01921cam a2200325 i 4500 17959810 OSt 20160315134606.0 131202s2015 maua b 001 0 eng 2013047587 9780133767186 (pbk) 0133767183 (pbk) DLC eng The Mico University College rda pcc HD62.7 .M3768 2015 658.02/2 MAR 23 1953- Entrepreneurship & small business management / Steve Mariotti, Caroline Glackin. Entrepreneurship and small business management Second edition. xxii, 697 pages : illustrations ; 28 cm Includes bibliographical references and index. Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand. Small business Management. Entrepreneurship. Glackin, Caroline. 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 19965 19701 0 0 ddc 0 0 NFIC TML TML GEN 2016-03-15 4 2 658.02/2 MAR 72343 2020-10-09 00:00:00 2020-03-02 2016-03-15 BK