TY  - BOOK
AU  - Wackman,Daniel B.
TI  - Managing media organizations: effective leadership of the media 
SN  - 0582286344 :
AV  - P96.M34 L38 1988
U1  - 659 LAY 19
PY  - 1988///
CY  - New York
PB  - Longman
KW  - Mass media
KW  - Management
N1  - Includes index; Bibliography: p. 393-436
ER  -