TY  - BOOK
AU  - Thill,John V.
TI  - Business in action
SN  - 9780132828789
AV  - HF1008 .B685 2013
U1  - 650 BOV 23
PY  - 2013///
CY  - Upper Saddle River, N.J.
PB  - Pearson
KW  - Business
KW  - Commerce
KW  - Industrial management
N1  - Includes bibliographical references and index; Setting the stage : the business of business -- Developing a business mindset -- Understanding basic economics -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework : business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Labor relations -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product and pricing strategies -- Distribution and marketing logistics -- Customer communication -- Managing the money : accounting and financial resources -- Financial information and accounting concepts -- Financial management -- Financial markets and investment strategies -- The money supply and banking systems
ER  -