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Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.

Contributor(s): Material type: TextTextPublication details: Boston : Prentice Hall, c2012.Edition: 7th edDescription: xxiv, 570 p. : col. ill., col. map ; 28 cmISBN:
  • 9780132176842
  • 013217684X
Subject(s): DDC classification:
  • 658.8 SOL 22
LOC classification:
  • HF5415.35 .S65 2012
Contents:
Welcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book The Mico University College Reference Non-fiction REF658.8 SOL (Browse shelf(Opens below)) Available 74328
Book Book The Mico University College Reference Non-fiction REF658.8 SOL (Browse shelf(Opens below)) Available 74327
Book Book The Mico University College General Stacks Non-fiction 658.8 SOL (Browse shelf(Opens below)) Available 74326
Book Book The Mico University College General Stacks Non-fiction 658.8 SOL (Browse shelf(Opens below)) Available 74325
Browsing The Mico University College shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
658.8 PER Essentials of Marketing 658.8 PET Principles of marketing / 658.8 SOL Marketing : 658.8 SOL Marketing : 658.8/40973 EXP A basic guide to exporting. 658.8/40973 EXP A basic guide to exporting. 658.85 FUT Fundamentals of selling :

Includes index.

Welcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks.

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