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Entrepreneurship & small business management / Steve Mariotti, Caroline Glackin.

By: Contributor(s): Material type: TextEdition: Second editionDescription: xxii, 697 pages : illustrations ; 28 cmISBN:
  • 9780133767186 (pbk)
  • 0133767183 (pbk)
Other title:
  • Entrepreneurship and small business management
Subject(s): DDC classification:
  • 658.02/2 MAR 23
LOC classification:
  • HD62.7 .M3768 2015
Contents:
Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand.
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Holdings
Item type Current library Collection Call number Status Barcode
Book The Mico University College General Stacks Non-fiction 658.02/2 MAR (Browse shelf(Opens below)) Available 72343

Includes bibliographical references and index.

Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand.

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