Business in action / Courtland L. Bovée, John V. Thill.
Material type: TextPublication details: Boston Pearson, c2013.Edition: 6th edDescription: 1 v. various pagings : ill. (chiefly col.) ; 28 cmISBN:- 978013098214
- 0133098214
- 650 BOV 23
- HF1008 .B685 2013
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | The Mico University College General Stacks | Non-fiction | 650 BOV (Browse shelf(Opens below)) | 1 | Available | 71370 |
Includes bibliographical references and index.
Setting the stage : the business of business -- Developing a business mindset -- Understanding basic economics -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework : business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Labor relations -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product and pricing strategies -- Distribution and marketing logistics -- Customer communication -- Managing the money : accounting and financial resources -- Financial information and accounting concepts -- Financial management -- Financial markets and investment strategies -- The money supply and banking systems.
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