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Business in action / Courtland L. Bovée, John V. Thill.

Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson, c2013.Edition: 6th edDescription: 1 v. various pagings : ill. (chiefly col.) ; 28 cmISBN:
  • 9780132828789
  • 0132828782
Subject(s): DDC classification:
  • 650 BOV 23
LOC classification:
  • HF1008 .B685 2013
Contents:
Setting the stage : the business of business -- Developing a business mindset -- Understanding basic economics -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework : business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Labor relations -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product and pricing strategies -- Distribution and marketing logistics -- Customer communication -- Managing the money : accounting and financial resources -- Financial information and accounting concepts -- Financial management -- Financial markets and investment strategies -- The money supply and banking systems.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book The Mico University College General Stacks Non-fiction 650 BOV (Browse shelf(Opens below)) Available 67887

Includes bibliographical references and index.

Setting the stage : the business of business -- Developing a business mindset -- Understanding basic economics -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework : business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Labor relations -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product and pricing strategies -- Distribution and marketing logistics -- Customer communication -- Managing the money : accounting and financial resources -- Financial information and accounting concepts -- Financial management -- Financial markets and investment strategies -- The money supply and banking systems.

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