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Introduction to electronic commerce / Efraim Turban ... [et al.].

Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2011.Edition: 3rd edDescription: xlii, 495 p. : ill. ; 26 cmISBN:
  • 9780136109235 (pbk.)
  • 0136109233 (pbk.)
Subject(s): DDC classification:
  • 658.8/72 TUR 22
LOC classification:
  • HF5548.32 .T87 2011
Contents:
Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book The Mico University College Reserve Book Collection 658.8/72 TUR (Browse shelf(Opens below)) 1 Not For Loan (Restricted Access) 66889

Prev. ed. published under author: Efraim Turban.

Includes bibliographical references and index.

Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.

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