MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03007pam a22003614a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
5585723 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20161119132118.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
050804s2006 ohua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2005021939 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0324300824 (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)OCM61229647 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(NNC)5585723 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
The Mico University College |
| Modifying agency |
YDX |
| -- |
BAKER |
| -- |
C#P |
| -- |
OrLoB-B |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
.B585 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.82 BLY |
| Edition number |
22 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The white paper marketing handbook : |
| Remainder of title |
how to generate more leads and sales with white papers, special reports, booklets, and CDs / |
| Statement of responsibility, etc |
Robert W. Bly. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mason, Ohio : |
| Name of publisher, distributor, etc |
Thomson, |
| Date of publication, distribution, etc |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 229 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 214-219) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Ch. 1. |
| Title |
The "edu-marketing" revolution -- |
| Miscellaneous information |
Ch. 2. |
| Title |
What makes for an effective bait piece? -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Your white paper marketing plan -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Creating white paper content -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Writing your bait piece -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Graphics and production -- |
| Miscellaneous information |
Ch. 7. |
| Title |
White paper alternatives -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Using direct mail, ads, and other lead-generating communications -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Edu-marketing online -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Measuring and improving your results -- |
| -- |
Case study : Fortune Magazine and multiple premiums -- |
| -- |
Case study : Money's starter kit -- |
| -- |
Case study : Steve McIntyre, the MFA group -- |
| -- |
Case study : commercial property services -- |
| -- |
Case study : Hewlett-Packard oscilloscopes -- |
| -- |
Case study : Canon workstation -- |
| -- |
Case study : Tektronix free bright ideas book -- |
| -- |
Case study : the million-dollar pool builder -- |
| -- |
Case study : ghostwriting articles for trade journals. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc |
"After outlining the key characteristics of a white paper (or "bait piece"), the author gives a ten-step guide to building a successful white paper marketing plan. He then explains how to create content, including assembling a hire team, choosing the right writer, and writing compelling white papers and bait pieces. Then he discloses the secrets of successful graphics and production as well as the biggest and most costly mistakes and how to avoid them. The author goes on to cover all of the different white paper forms and media - from tip sheets to manuals, audiotapes, CDs, newsletters, case studies, and from ads and lead generators (such as direct mail and infomercials) to online marketing media (such as webinars and blogs). He closes with tips on how to measure and improve your results. The book is loaded with case studies and has appendices devoted to white paper marketing resources and sample documents."--BOOK JACKET. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market segmentation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Selling. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0517/2005021939.html">http://www.loc.gov/catdir/toc/ecip0517/2005021939.html</a> |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Numeration |
TOC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| 948 1# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| Series part designator, SPT (RLIN) |
20060330 |
| b (OCLC) |
c |
| c (OCLC) |
as2107 |
| d (OCLC) |
MPS |
