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Principles of marketing /

Principles of marketing / Robin T. Peterson. - 1st ed. - San Diego : Harcourt Brace Jovanovich, c1989. - viii, 285 p. : ill. ; 28 cm. - Harcourt Brace Jovanovich college outline series Books for professionals .

Includes index.

ISBN: 0156016419 : $12.95

LCCN: 89001667

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P4424 1989

Dewey Class. No.: 658.8 PET

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