Essentials of marketing :
Essentials of marketing : a global-managerial approach /
William D. Perreault, Jr., E. Jerome McCarthy.
- 10th ed.
- Boston, Mass. : McGraw-Hill/Irwin, c2006.
- xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)
- McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072935898 (alk. paper)
2005043864
Marketing.
HF5415 / .M378 2006
658.8 PER
Includes bibliographical references and indexes.
0072935898 (alk. paper)
2005043864
Marketing.
HF5415 / .M378 2006
658.8 PER