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International marketing /

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 16th ed. - New York : McGraw-Hill Irwin, c2013. - xxxiii, 638 p. : col. ill. ; 29 cm.

Includes indexes.

ISBN: 9780073529974 (alk. paper) 0073529974 (alk. paper)

LCCN: 2012020780

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1416 / .C375 2013

Dewey Class. No.: 658.8/4 CAT

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