Business communication :
Shwom, Barbara Lynne.
Business communication : polishing your professional presence / Barbara Shwom, Lisa Gueldenzoph Snyder. - Boston : Pearson, c2012. - 1 v. (various pagings) : col. ill. ; 28 cm.
Includes bibliographical references (p. R-1-R-6) and index.
Becoming a successful business communicator -- Working with others : interpersonal, intercultural, and team communication -- Managing the communication process : analyzing, composing, evaluating -- Communicating routine messages and building goodwill -- Communicating persuasive messages -- Communicating bad-news messages -- Finding and evaluating business information -- Preparing persuasive business proposals -- Preparing business reports -- Preparing and delivering business presentations -- Creating resumes and cover letters -- Getting the job : interviewing skills.
9780132599030 (international ed. : pbk.) 0132599031 (international ed. : pbk.)
Business writing.
Business communication.
658.45 SHW
Business communication : polishing your professional presence / Barbara Shwom, Lisa Gueldenzoph Snyder. - Boston : Pearson, c2012. - 1 v. (various pagings) : col. ill. ; 28 cm.
Includes bibliographical references (p. R-1-R-6) and index.
Becoming a successful business communicator -- Working with others : interpersonal, intercultural, and team communication -- Managing the communication process : analyzing, composing, evaluating -- Communicating routine messages and building goodwill -- Communicating persuasive messages -- Communicating bad-news messages -- Finding and evaluating business information -- Preparing persuasive business proposals -- Preparing business reports -- Preparing and delivering business presentations -- Creating resumes and cover letters -- Getting the job : interviewing skills.
9780132599030 (international ed. : pbk.) 0132599031 (international ed. : pbk.)
Business writing.
Business communication.
658.45 SHW